Whirlpool Corporation represents a century of innovations and reliability and remains an ultimate player in the stage of home appliances. The story of this industrial giant is considered to begin in 1911, when two brothers and entrepreneurs, Louis and Frederick, founded a small company for electric machine manufacturing.

In 1911, Upton Machine Company was founded.
The company’s innovation journey began with a revolutionary invention — the first automatic electric washing machine. The unparalleled design was the recipe for success, while the machine able to ease a time-consuming laundry attracted the attention of consumers.

Starting from 1947, the company was selling washing machines under the trademark Kenmore. To get the most out of this opportunity and attract new customers, the company distributed the range of new Whirlpool-branded automatic washing machines by its own effort. The Whirlpool trademark had a remarkable success, and the corporation decided to use this name for the company. In 1950, the Whirlpool Corporation was established.

Whirlpool Corporation has been consistently maintaining the strive for innovations that change people’s lives. In the 1950s, the company introduced a number of breakthrough products, including the first automatic dryer and the Miracle Kitchen fridge that provided unparalleled food preservation.

In 1956, Whirlpool set off for a tour around the USA to demonstrate the kitchen of tomorrow, and it attracted the attention of journalists. With this move, the company not only managed to spread its name around the USA but also to get some attention in Europe. This made "Whirlpool" a generic name.

In the last decade, the main focus of Whirlpool Corporation has been the transformation of home appliances. By introducing the first range of white items the company started a new era in home appliance design. Modern kitchens became more spacious and functional, while quality and performance never stopped improving.

Whirlpool Company Now
At the moment, Whirlpool Corporation remains committed to improving the everyday life of people. It offers a wide range of products from washing machines to fridges and smart home solutions that allow consumers to manage their devices with mobile apps. This story proves Whirlpool’s persistent commitment to innovations and the best service for customers.

There are four major home appliance companies in the USA, and Whirlpool is among them. The competition is so high that the brand management decided to bet on the quality rather than quantity of products. Apart from that, one of the main tasks is promotion in the international market. The company buys assets in Europe and establishes new centers in India and Mexico.

The Whirlpool team is continuously working not only to improve quality but also the style of the product. For that purpose, the company introduced a special system that allows to achieve rapid career growth.

It has a charity fund for financing social programs and some non-profit organizations. The company spends at least $80 million on charity every year.

The peculiar feature of Whirlpool that makes it different from other numerous competitors is the careful approach to catering needs of customers, high-quality products, and ultimately excellent service. Whirlpool home appliances have been well-known outside of the USA for a long time and it’s considered a sign of prosperity and good taste.